About us

Supermarket Insurance Group (SIG) has provided property and casualty insurance products and services for independently owned retail grocers for the past 30 years. SIG was formed as an “employee owned” company in 2007 after years of working together with carriers and insurance producers specializing in retail grocery. With decades of retail grocery experience in the areas of product development, underwriting, risk management, loss control and safety engineering and claims, the SIG team provides significant value that compliments and enhances the coverage provided by insurance.


January 1, 2017 Supermarket Insurance Group was acquired by Avant, LLC, a premier Nashville, Tennessee based National transportation insurance provider. The new company, Avant Supermarket Group will continue to support the independent grocer in the Midwest while significantly furthering our expansion efforts into the South, West and Northwestern United States.

Avant Supermarket Group understands that independently owned retail grocers need to focus their efforts on running a profitable, growing grocery businesses. An important element of this is to have a “Risk Management Partner” to help these grocers provide and maintain a safe environment for your customers and employees. ASG has become the “Risk Management Partner” for hundreds of retail grocers in the Mid-West, West and Northwestern United States. ASG has created relationships with many financially stable and secure insurance carriers to assist it in bringing appropriate risk management and insurance solutions to independent grocers. The availability of multiple carriers provides ASG a variety of options for the placement of coverage so that grocers can maintain an existing carrier relationship or migrate to a more suitable option for coverage and pricing. The time we spend focusing on addressing insurance and risk management needs, allows grocers the time and opportunity to focus on growing their grocery business profitably.

Allowing ASG the opportunity to become your Risk Management Partner is easy as picking up the phone and giving us a call. We look forward to working with you!


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Grocery Store Insurance, Grocery Insurance, Grocery Insurance Program, Grocery Store Insurance Program

Grocery Store Insurance

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